Touch Local Ltd
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Un.titled is a full service creative agency offering Art Direction and Design across all media. We help clients to build, define and shape their brand through design, providing clients with ways to communicate both on and offline. Please contact email@example.com for our latest portfolio.
The R Word
We thought we'd have a bit of a creative think about the topic that no-one can ignore at the moment. "Oh no, not another gloomy read about inflation, credit crunch and cut-backs..." we hear you say.
During a recession, the natural instinct is to be cautious, conservative and cut-back.
Fight these instincts!
Creative thinking thrives in times of hardship. In the most recent economic downturn in 2001, Apple launched the iPod, proving that innovation creates markets. Past experience also tells us brands who stop marketing during a downturn suffer in the long term, finding it harder to compete when the environment improves.*
As with all previous recessions, consumers will continue to spend, but because they've got less money they will be more considered and focused in their purchasing.
To prosper brands need to work even harder to survive, this is not about who can shout the loudest, but more about intelligently reaching out to the consumer, making your brand compelling, relevant and showing the value of your brand, product and offering over and above the competition.
Thankfully, we've always been good at making budgets stretch and we know the right areas to focus on. So, we thought we'd start with a few ideas on how to make a little go a long way...
Time for a radical change?
It's even more important to stand out in an increasingly saturated and difficult market. Fusty brands that refuse to change or adapt are usually the first to die off in tough times (we'll miss you, Woolies).
Think about how you are perceived alongside your competitors. A re-brand will differentiate you and bring focus to your business proposition.
We've recently rebranded Walsh and Jenkins
It's the only way for a brand to survive in an increasingly saturated and difficult market. A strong idea or unusual approach to a common problem, will always achieve better results. Last year we created the graphics for the launch of a giant digital outdoor advertising screen as part of the Liverpool Media wall, this engaged the advertisers and the public in an unusual and relevant way.
Using different agencies for different aspects of your marketing can increase costs. Find a company that can fulfill the majority of your marketing requirements whilst keeping the effectiveness and quality you need.
By integrating your marketing efforts your voice is consistent, consolidated and much more powerful. Research has shown that companies who continue to build trust amongst their consumer base using offline strategies, will enjoy higher sales online.
Our recent naming, branding and art direction of electronic goods company "meos" also included designing the packaging, brochure and website.
Visit the meos site (http://www.meos.co.uk)
* The McGraw-Hill Research study of over 600 businesses found that between 1981 -1982 – business that maintained or increased their ad spend during this time averaged higher sales growth during the recession and in the following 3 years. By 1985 – businesses that maintained or increased their ad spend during that recession, sales had risen 256% over those that had cut back on advertising
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